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Thursday 2 March 2017

Measure Opinions and Responses in Real Time


Speakers, trainers and educators seek to accurately assess their audiences level of understanding or interest during a live training session. While eye contact, applause, or group posture offer some insight, meaningful data and metrics used to be hard to come by. With the advent of audience response technology, real time feedback can quickly be gathered and aggregated via question and answer sessions. Audience response technology utilizes attendee response cards to transmit feedback from the audience to the presenter. The data is collected quickly and visually displayed to the group offering immediate insight and understanding.
Quickly Collect Audience Feedback
Replacing pen and paper surveys with response card audience response technology saves time, paper, and yields much higher response rates. Event organizers can replace session and speaker evaluations with electronic audience response evaluations. Audience Response Systems (ARS) collect data in seconds while paper survey’s take days if not weeks to analyze and evaluate. Response Cards allows participants to respond to questions in about 1-3 seconds per question. They can be used in small groups of 30, or large groups of 10,000. Response devices are fast and reliable, cutting time needed to vote, and evaluate results, thus saving organizations thousands of dollars in multi-day venue rental expense.
Deliver Effective Presentations
With real-time feedback delivered by response cards, presenters can more accurately and efficiently relay their message to an audience. Topics that interest the audience can be lengthened and areas that garner less attention can be shortened. A great way to evaluate where your audience is at the beginning of an event is to conduct a pre-event evaluation. At the start of your program, use the response technology to ask three for four questions about the subject matter you are about to cover. The audiences feedback will help guide you throughout the presentation.
Prepare for the Next Event
Audience response technology does more than just collect real time feedback during a session. The technology provides detailed reporting and analysis on every interaction that took place during your event. The aggregated data is professionally organized in a variety of formats and report styles allowing speakers to learn what works best from one event to the next.